Parents don’t judge a school by infrastructure alone — they judge it by communication.
Most complaints, anger, and distrust come from poor or delayed communication.

Here are the most common mistakes schools make:

1. Sending Information Late

Parents receive exam timetable, events, transport changes, or fee notices at the last moment.
This creates frustration and negative impression.

2. Using Too Many Communication Channels

WhatsApp, SMS, notebooks, phone calls — different teachers using different methods causes confusion.

3. Not Informing Parents About Child Progress Regularly

Parents expect updates, not only during PTMs.
Lack of transparency creates distrust.

4. No Record of Communication

Verbal messages lead to misunderstandings.
Schools need a trackable communication trail.

5. Reactive Communication (Not Proactive)

Schools inform parents only after a problem occurs.

Conclusion

Clear, timely, and centralized communication is the backbone of parent trust.
Schools that master communication automatically improve their reputation and admissions.

This is Article 3 of the School Excellence Series by Edufox School ERP — India’s Most Practical School Automation System. In our next article, we’ll uncover “How Digital Attendance Reduces 70% Disciplinary Issues”. Stay tuned